Fern & Sage
Consulting
Helping Women in Business Build
Smarter Companies & Stronger
Connections
With expertise honed from creating Apple’s
first internal consulting department, we help
women grow and streamline their businesses
through practical consulting, fractional
leadership, and efficiency-driven solutions.
As a female owned consulting firm dedicated to
supporting women leaders across industries, we
provide strategic guidance, operational expertise,
and growth acceleration through customer
retention solutions to help businesses thrive.
Our mission is to empower women entrepreneurs
with the same level of strategic insight and
operational excellence that fuels industry leaders,
equipping them with the frameworks and
confidence to launch, sustain, and scale their
businesses successfully.
Project-Based
Consulting
Fractional
Leadership
Executive
Coaching &
Mentorship
Strategic, done-for-you
solutions tailored to your
business needs. From
business model
development to funding
strategies, we provide
expert guidance to set you
up for success.
✔ Business & revenue model
development
✔ Customer Experience &
Retention Strategies
✔ Process Improvement &
Operational Excellence
✔ Strategic Implementation
& Execution
Need executive-level
leadership but not ready
for a full-time hire? Our
fractional COO, CCO, and
business strategy services
help you scale efficiently—
without the overhead.
✔ Monthly strategic
guidance & hands-on
leadership
✔ Operations optimization
& team building
✔ Growth strategy
execution
✔ Advisory & mentorship
for female founders
Elevate your leadership,
enhance strategic
decision-making, and
accelerate your business
growth with personalized
one-on-one coaching and
mentoring from seasoned
executives.
✔ Personalized leadership
coaching to navigate
growth and challenges
✔ Strategic mentoring
focused on scaling and
operational efficiency
✔ Expert guidance tailored
specifically for women
founders in male-
dominated industries
Services & Offerings
At Fern & Sage, we don’t take on every client
—we take on the right clients.
If you’re a visionary woman entrepreneur
seeking a high-touch, boutique consulting
experience, this is your opportunity to
partner with a firm that understands your
ambitions and is committed to your success.
✔ Tailored, one-on-one strategy consulting—
no generic advice, only bespoke solutions.
✔ C-suite-level expertise without the full-
time commitment—for founders serious
about scaling.
✔ Curated client selection—we choose
partners who are aligned with our mission
and values.
Is Fern & Sage
the Right
Strategic
Partner for You?
How to Partner
with Us
Bespoke Strategy. Exclusive Expertise.
Unparalleled Results.
We partner with a select number of high-
caliber women entrepreneurs ready to refine,
scale, and lead with confidence. If you’re
looking for exceptional consulting, fractional
leadership, or executive mentoring, your next
move starts here.
How to Work With Us:
Submit an Application – Tell us about your
business.
Secure Your Consultation – If it’s a fit, we’ll
craft a tailored strategy.
Elevate with Expert Guidance – partner
directly with us to scale with confidence.
Limited engagements available—apply today
to secure your place.
Drop us a line:
We Know What It Takes to Build & Scale in
Male-Dominated Industries.
We’re not just another consulting firm. We’re
a partner in your growth.
✔ Execution Over Theory – We provide real,
actionable strategies, not just ideas.
✔ Women-Centered Expertise – We
understand the unique challenges women
entrepreneurs face.
✔ Scalable Solutions – Whether you need a
one-time strategy session or ongoing
leadership, we’ve got you covered.
What Makes Us
Different
Why Woman Focused?
Starting and growing a business is tough—
especially in male-dominated industries.
Many women founders face challenges
securing funding, scaling operations, and
accessing strategic leadership without
burning out.
We Believe Women Entrepreneurs Deserve a
Seat at the Table—And the Tools to Build
Their Own.
At Fern & Sage, we provide the guidance,
frameworks, and hands-on support to help
you turn your startup into a thriving,
sustainable business. Whether you’re
launching, scaling, or optimizing, we bring
real-world experience, actionable strategies,
and executive-level expertise to help you
succeed.
About Our Founder
Gina Gottardo, Founder
“Women leaders deserve
more than generic advice—
they need tailored strategy,
executive-level insights, and a
partner who understands the
challenges of building in
male-dominated industries.
At Fern & Sage, we don’t just
consult—we empower,
strategize, and help women
create businesses that thrive
on their own terms.”
I’m Gina Gottardo, a strategist and problem-
solver with over 15 years of global leadership
experience in operations, customer
experience, and business growth.
I believe in efficiency, thoughtful strategy,
and empowering female leaders.
I’ve worked with Fortune 500 companies,
high-growth startups, and international
teams, helping them streamline operations
and build sustainable success.
At Apple, I developed global quality
programs, built the company’s first internal
consulting division, and worked closely with
C-level executives to drive meaningful
improvements.
I founded Fern & Sage to provide women-led
businesses with the strategic clarity,
operational efficiency, and leadership
guidance they need to succeed.
After nearly two decades in male-dominated
industries, I understand the challenges
women leaders face—whether it’s navigating
complex decisions, optimizing processes, or
building a strong, sustainable business.
That’s why I take a practical, high-touch
approach, offering tailored consulting,
fractional leadership, and executive
coaching designed to help women lead with
confidence and make impactful decisions.
Outside of work, I love traveling, cooking, and
exploring new cities—always looking for new
perspectives and inspiration.
If you’re looking for expert guidance to help
you refine, strengthen, and grow your
business, let’s connect.
Diversity, Equity, and Inclusion
at Fern & Sage
At Fern & Sage, we are committed to supporting and empowering those who
have been historically underrepresented and marginalized. While we often
use the words “women” and “female,” we wholeheartedly welcome and
support anyone who identifies with those terms, as well as those who are
non-binary. Your identity is valid, and your experiences are valuable,
regardless of how you define yourself or how others may perceive you.
We strive to create a safe, inclusive, and supportive environment where all
voices are heard and respected. Fern & Sage is here to champion your
growth, success, and well-being.
Founders Corner
Mentorship 101
Fractional Leadership
The Sage Report
Working with Gina Gottardo and Fern & Sage Consulting was one of the best investments I made in bringing my book, Incorporating Rights, to life. As both project manager and researcher, Gina provided the strategic direction, structure, and expert oversight needed to turn years of research and writing into a finished, published work.
Fern & Sage wasn’t just about project management—it was about vision, execution, and momentum. Gina led in-person writing retreats, facilitated high-impact strategy sessions, and ensured every step of the process was clear and achievable. Her ability to manage complex projects with precision and insight made all the difference in moving from draft to publication.
- If you’re looking for a partner who understands how to take an idea from concept to completion, Fern & Sage Consulting is absolutely worth the investment. I’m incredibly grateful for Gina’s expertise and leadership throughout this journey.
Erika George, Associate Dean
Boston University of Law
Fern & Sage was instrumental in the successful
launch and establishment of my first marketing
company, PIP Copywriting.
Their comprehensive approach went far beyond
the basics, diving deep into analyzing our
customer base, identifying our ideal clients, and
designing a targeted strategy to attract them.
Fern & Sage provided invaluable guidance on
refining our business model, enhancing
customer retention, and developing scalable
processes that streamlined our operations.
Their expertise in operational excellence and
customer experience enabled us to pivot our
strategy effectively, resulting in a substantial
boost in profitability and long-term growth. Their
ability to align our brand vision with actionable,
revenue-generating solutions made all the
difference. I highly recommend Fern & Sage for
anyone looking to achieve sustainable success
through strategic transformation
Philip Crothers, Managing Director,
Publicis Media Groupe
What our clients
say about Us